Business owner Nadia Ray wanted a brand video that would communicate the warmth and welcome of her dance school, and attract new business. I attended five sessions of her dance classes and immersed myself in the high energy and enthusiasm of her dancers. My goal was to create a video that showed the young performers as powerful and in their element as well as communicating Nadia’s passion, integrity and warmth.

Young girls in black t-shirts with an APA logo, standing in a dance studio with a wooden floor and large windows, preparing for dance practice.
Two young girls standing indoors with arms crossed, smiling and looking confident.
A woman with red hair and earrings sitting in front of blooming purple wisteria flowers, with a building with window blinds in the background. Caption: Almunda, Parent of APA student.
A young girl with curly hair styled into two puffs, wearing a black t-shirt with a colorful round logo, stands in front of a brick and white wall next to a shiny metal pole, smiling at the camera.
A young woman with red hair, glasses, and tattoos sits on the floor in a spacious room with beige carpet, a white wall, a green door, and a window letting in natural light.
A young girl wearing a black shirt with a logo stands indoors near windows with open shutters, smiling at the camera.
A woman with brown hair tied in a low ponytail, wearing a black top and earrings, smiling and sitting with her arms crossed.
A young girl with red hair and freckles wearing a red shirt, with her hair being brushed or adjusted by an adult whose face is partially visible in the background.